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SNS GROUP

Privacy & Cookies Policy

Last updated: 09.2026

This Privacy & Cookies Policy explains how SNS Automotive collects, uses, stores and protects personal information when you visit our website, contact us, request a quotation or use our services.

SNS Automotive is a trading name of Satnav Systems (UK) Ltd.

Privacy Policy

 

1. Who We Are

The controller responsible for your personal data is:

Satnav Systems (UK) Ltd

Unit G
Argent Court
Hook Rise South
Surbiton
Surrey
KT6 7NL

Email: info@satnavsystems.com

For the purposes of this policy, references to “SNS Automotive”, “we”, “us” or “our” mean Satnav Systems (UK) Ltd trading as SNS Automotive.

We process personal data in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where applicable, the Privacy and Electronic Communications Regulations (PECR).

2. Personal Data We Collect

The personal information we collect depends on how you interact with us.

Information you provide to us

When you contact us, request a quotation, complete a form or use our services, we may collect:

  • your name;
  • email address;
  • telephone number;
  • postcode;
  • vehicle registration number;
  • vehicle make, model and other vehicle details;
  • information about your insurance or vehicle security requirements where you choose to provide it;
  • details of products or services you are interested in;
  • information contained in messages, enquiries or correspondence you send to us;
  • booking and installation information;
  • customer service and support information;
  • billing, invoice and transaction information where applicable.

Please do not provide personal information that is not necessary for us to deal with your enquiry or provide the requested service.

Information collected automatically

When you use our website, certain information may be collected automatically, including:

  • IP address;
  • browser type and version;
  • device type and operating system;
  • pages visited;
  • date and time of visits;
  • time spent on pages;
  • referring website or URL;
  • general website interaction and performance information;
  • security and anti-spam information.

Some of this information may be collected using cookies or similar technologies.

3. How We Use Your Personal Data

We may use personal data for the following purposes:

  • responding to enquiries and quotation requests;
  • recommending suitable vehicle tracking, security or immobilisation products;
  • arranging appointments and installations;
  • supplying and administering our products and services;
  • communicating with customers before and after an installation;
  • providing customer support;
  • maintaining records relating to installations and services;
  • processing invoices, payments and accounting records;
  • managing our business and customer relationships;
  • preventing fraud, misuse and security incidents;
  • protecting our website and IT systems;
  • understanding how our website is used and improving its performance;
  • measuring the effectiveness of advertising campaigns where permitted;
  • sending marketing communications where you have consented or where otherwise permitted by law;
  • complying with legal, regulatory, tax and accounting obligations;
  • establishing, exercising or defending legal claims.

We will not use your personal information for purposes that are incompatible with the purposes for which it was originally collected unless permitted or required by law.

4. Legal Bases for Processing

Under the UK GDPR, we must have a lawful basis for processing personal data.

Depending on the circumstances, we may rely on the following legal bases:

Contract or steps before entering into a contract

We may process your personal information where this is necessary to:

  • respond to a quotation request;
  • take steps requested by you before entering into a contract;
  • book an installation;
  • supply products or services;
  • manage our contractual relationship with you; or
  • provide customer support relating to a service you have purchased.

This processing is based on Article 6(1)(b) UK GDPR.

Legal obligation

We may process personal information where necessary to comply with legal obligations, including accounting, taxation, regulatory and record-keeping requirements.

This processing is based on Article 6(1)(c) UK GDPR.

Legitimate interests

We may process personal information where this is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.

Our legitimate interests may include:

  • responding to general business enquiries;
  • managing customer relationships;
  • improving our services;
  • protecting our website, systems and business from fraud, misuse and cyber security threats;
  • maintaining appropriate business and service records;
  • establishing or defending legal claims;
  • understanding general website performance where permitted by law.

This processing is based on Article 6(1)(f) UK GDPR.

Consent

Where required, we may rely on your consent, for example for:

  • certain analytics technologies;
  • advertising and remarketing technologies;
  • marketing communications; and
  • other non-essential cookies or tracking technologies.

This processing is based on Article 6(1)(a) UK GDPR.

You may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

5. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

A cookie is a small file or piece of information stored on or accessed from your device when you visit a website.

We use different categories of cookies and technologies as described below.

Strictly necessary cookies

These technologies are necessary for the website to operate correctly, securely or to provide functionality requested by you.

They may be used for purposes such as:

  • website security;
  • storing privacy or cookie preferences;
  • enabling forms;
  • fraud and abuse prevention;
  • maintaining essential website functionality.

Where a cookie or similar technology is strictly necessary, consent is not normally required under PECR.

Analytics and performance technologies

We may use analytics technologies to understand how visitors use our website and to improve its performance and usability.

Information collected may include:

  • pages viewed;
  • time spent on the website;
  • approximate location;
  • browser and device information;
  • traffic source;
  • website performance information;
  • general interaction with the website.

Where analytics technologies meet an applicable statutory exemption, we may use them without prior consent subject to the requirements of that exemption, including providing appropriate information and an opportunity to object where required.

Where an exemption does not apply, analytics technologies will only be activated where the required consent has been obtained.

Marketing and advertising technologies

We may use advertising or marketing technologies to:

  • measure advertising performance;
  • measure conversions;
  • understand whether a visitor arrived through an advertising campaign;
  • create or measure audiences;
  • provide relevant advertising or remarketing.

Marketing and advertising technologies that require consent will not be activated unless you have given the required consent.

You may withdraw or change your consent at any time using the cookie consent controls available on the website.

6. Google Services

Our website may use services provided by Google.

Google Tag Manager

We use Google Tag Manager to manage website tags and integrations.

Google Tag Manager itself is primarily a tag-management system. The technologies loaded through it may collect personal data or place cookies depending on the configuration of the tags and your consent preferences.

Google Analytics

Where enabled, Google Analytics may be used to understand how visitors interact with our website and to help us improve its performance.

Depending on our configuration and applicable law, analytics technologies may operate either with your consent or under an applicable statutory analytics exception.

Where consent is required, Google Analytics will not be activated until the appropriate consent has been provided.

Google reCAPTCHA

Our website uses Google reCAPTCHA to help protect forms against spam, automated submissions, abuse and malicious activity.

In providing this security function, Google may process technical information about your device and interaction with the website, such as your IP address and browser information.

Use of Google services may result in information being processed by Google or its service providers outside the United Kingdom. Where required, appropriate safeguards are used for international data transfers.

Google processes information in accordance with its own privacy terms and policies.

7. Advertising Platforms

Where we conduct online advertising campaigns, we may use advertising platforms such as Meta or Google.

These services may use cookies or similar technologies to measure advertising performance, conversions or audiences.

Advertising and remarketing technologies requiring consent are only used after the appropriate consent has been provided.

You can change your marketing cookie preferences at any time through the website's cookie settings.

8. Who We Share Personal Data With

We may share personal information with third parties where necessary for the purposes described in this policy.

These may include:

  • website hosting providers;
  • email and communication providers;
  • IT and cyber security service providers;
  • website developers and technical support providers;
  • analytics providers;
  • advertising and marketing platforms;
  • payment and accounting service providers;
  • professional advisers such as accountants, solicitors or insurers;
  • vehicle security, tracking or product providers where necessary to provide the service you have requested;
  • regulatory, governmental, law enforcement or other public authorities where disclosure is required by law;
  • prospective purchasers, investors or professional advisers in connection with a sale, merger or restructuring of our business, subject to appropriate confidentiality protections.

Where a third party processes personal information on our behalf, we require appropriate contractual and data protection safeguards where required by law.

We do not sell personal data.

9. International Data Transfers

Some of our suppliers and technology providers may process personal information outside the United Kingdom.

Where personal data is transferred outside the UK, we take appropriate steps to ensure that the transfer complies with UK data protection law.

Depending on the destination and circumstances, this may include reliance on:

  • UK adequacy regulations;
  • the UK International Data Transfer Agreement (IDTA);
  • the UK Addendum to the European Commission Standard Contractual Clauses; or
  • another lawful transfer mechanism permitted under UK data protection legislation.

Where required, we also assess whether the transferred information will receive a standard of protection that is not materially lower than that provided in the United Kingdom and implement additional safeguards where appropriate.

You may contact us at info@satnavsystems.com if you would like further information about the safeguards used for relevant international transfers.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, regulatory, accounting and reporting requirements.

Typical retention periods include:

  • general enquiries and quotation requests: normally up to 24 months after the last meaningful contact;
  • customer, installation and contractual records: normally up to 6 years after the end of the relevant customer relationship or service, where appropriate for contractual, legal or record-keeping purposes;
  • accounting and financial records: normally 6 years or for such other period as required by applicable UK law;
  • marketing information: until you withdraw your consent, opt out, or the information is no longer required for the relevant marketing purpose;
  • website security records: for a period reasonably necessary to investigate security incidents and protect our systems;
  • cookie information: according to the duration of the relevant cookie or until it is deleted, expires or consent is withdrawn.

In some circumstances we may retain information for longer where required by law or where necessary to establish, exercise or defend legal claims.

11. Data Security

We use appropriate technical and organisational measures designed to protect personal information against:

  • unauthorised access;
  • accidental loss;
  • misuse;
  • alteration;
  • disclosure;
  • destruction.

Measures may include:

  • encrypted website connections;
  • access controls;
  • secure hosting;
  • system and software updates;
  • security monitoring;
  • appropriate backups;
  • limiting access to information to people who require it for legitimate business purposes.

No website or electronic system can be guaranteed to be completely secure, but we take reasonable and appropriate measures to protect the information under our control.

12. Your Data Protection Rights

Depending on the circumstances and applicable legal basis, you may have the right to:

  • request access to personal information we hold about you;
  • request correction of inaccurate or incomplete information;
  • request deletion of your personal information;
  • request restriction of processing;
  • object to certain types of processing;
  • receive certain personal information in a portable format;
  • withdraw consent at any time where processing is based on consent;
  • object to direct marketing at any time.

Some rights are subject to legal limitations and may not apply in every situation.

Your right to object

You have the right to object to processing based on our legitimate interests in certain circumstances.

You also have the right to object to the use of your personal information for direct marketing at any time.

To exercise any of your rights, contact:

info@satnavsystems.com

We may need to request information from you to verify your identity before responding to a request.

13. Automated Decision-Making

We do not currently use personal information to make decisions based solely on automated processing that produce legal effects, or similarly significant effects, concerning you.

If this changes, we will update this policy and provide the information required by applicable data protection law.

14. Providing Personal Data

Where we require certain information in order to provide a quotation, arrange an installation, fulfil a contract or comply with legal requirements, we may not be able to provide the relevant product or service if you do not provide that information.

Fields marked as mandatory on our forms indicate information that we require in order to deal with the relevant request.

15. Marketing Communications

Where you have agreed to receive marketing communications, or where we are otherwise permitted by law to send them, you may opt out at any time.

You can unsubscribe using any unsubscribe mechanism included in the relevant communication or by contacting:

info@satnavsystems.com

Opting out of marketing will not prevent us from sending service-related or administrative communications where these are necessary for an existing customer relationship.

16. Third-Party Websites

Our website may contain links to websites, products or services operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy information provided by those organisations before submitting personal information to them.

17. Changes to This Privacy Policy

We may update this Privacy & Cookies Policy from time to time to reflect:

  • changes to our website or services;
  • changes to the technologies we use;
  • changes to our processing activities;
  • changes to legal or regulatory requirements.

The latest version will be published on this page and the “Last updated” date will be changed accordingly.

Cookies Policy

18. How We Use Cookies

Cookies and similar technologies may be used by our website for:

  • essential website functionality;
  • security and fraud prevention;
  • remembering your privacy preferences;
  • website analytics;
  • performance monitoring;
  • advertising measurement;
  • marketing and remarketing.

Cookies can be either:

  • session cookies, which are deleted when you close your browser; or
  • persistent cookies, which remain on your device for a defined period or until you delete them.

They may also be:

  • first-party cookies, placed by our website; or
  • third-party cookies, placed by external service providers.

19. Cookie Categories

Necessary

Necessary cookies support essential website functions, security and privacy preferences.

These technologies cannot generally be disabled through our consent tool where they are strictly necessary to provide the website or a service you have requested.

Analytics

Analytics technologies help us understand how the website is used and identify opportunities to improve performance and user experience.

Where consent is legally required for a particular analytics technology, it will only be activated after consent has been provided.

Where we rely on an applicable statistical-purpose exception under PECR, we will comply with the conditions of that exception, including applicable transparency and objection requirements.

Marketing

Marketing technologies may be used to measure advertising, conversions, audiences and campaign effectiveness.

Where required by law, these technologies are activated only after you have provided consent.

20. Your Cookie Choices

When applicable, you can use the cookie consent controls on our website to:

  • accept optional cookies;
  • reject optional cookies;
  • choose particular categories of cookies;
  • change your previous choices; or
  • withdraw consent.

Withdrawing consent does not affect the lawfulness of any processing carried out before withdrawal.

You can also remove or block cookies using your browser settings. Please note that blocking strictly necessary cookies may affect the operation of parts of the website.

21. Third-Party Technologies

Depending on the features and marketing activities enabled on our website, third-party services may include:

  • Google Tag Manager;
  • Google Analytics;
  • Google reCAPTCHA;
  • Google advertising services;
  • Meta advertising services.

These third parties may process information under their own privacy policies and may process information outside the United Kingdom.

Optional analytics, advertising and marketing technologies are used in accordance with applicable consent requirements.

The exact technologies used on the website may change from time to time as we update our website and marketing systems.

22. Contact Us

If you have any questions about this Privacy & Cookies Policy, the personal information we hold about you or our use of cookies, please contact:

Satnav Systems (UK) Ltd

Email: info@satnavsystems.com